Tips For Dental Offices

Dental Marketing Idea # 1 – Patient Referral Bonus System

For an established dental practice, more than 70% of new patient growth should come from internal patient referrals. Yet existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their minds and encourage them to tell others about your services?

By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product. This program has the double benefit of engaging with patients, both old and new, and endearing them to your practice. What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings.

To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals, but in all facets of your operation.

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