How to advertise your dental office

Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan.

When trying to figure out how to market your dental practice, the first step is always a SWOT session. In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats.

  • Strengths: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
  • Weaknesses: What are the biggest patient beefs? Be honest with this list so you can recognize and deal with any obstacles.

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